Would you like to learn how to apply
predictive modeling methods to target voters in political campaigns?
Here is an interesting online course, Political
Analytics at Statistics.com, which will teach you which aspects of campaigns
are especially important for modeling purposes, and the difference between
traditional targeting methods and more recent micro-targeting techniques. The
course covers what to measure and how to design surveys to measure it. The role of experiments is discussed, and you
will learn how television advertising, online advertising, and social media fit
in.
Learn more in Mr. Ken Strasma’s online
course "Political Analytics" at Statistics.com.
For more
details please visit http://www.statistics.com/political-analytics/.
Who Should Take
This Course:
Data analysts who are familiar with predictive
modeling and want to learn how to apply it in the political world. Political consultants and staff who have had
some exposure to predictive modeling, and want to dive deeper and learn how it
is applied in a political campaign.
Course Program:
WEEK 1: Background and basic campaign concepts
- Why
campaigns need to target
- Phases
of a campaign
- Finding
the right targets for the right phase
- Calculating
the effectiveness of a voter contact
WEEK 2: Traditional targeting vs.
individual level modeling and beginning the modeling process
- Traditional
targeting
- Microtargeting
- shifting the focus to the individual
- Deciding
what to predict
- Survey
instrument design
- The
modeling process
WEEK 3: The modeling process in
detail
- Common
pitfalls
- Missing
values
- Building
new indicators
- Evaluating
models
- Combining
models
WEEK 4: Advanced modeling
concepts and the future of political targeting
- Ask,
observe and test
- Controlled
and natural experiments
- Targeting
for broadcast television
- Targeting
for online advertising
Instructor Mr. Ken Strasma is
co-founder and CEO of HaystaqDNA, a firm that provides predictive analytics and
strategic consulting services for corporations, non-profits and membership
organizations.
Strasma served as targeting director for John
Kerry's 2004 presidential campaign, and for President Obama's 2008 campaign. Through
his firm Strategic Telemetry, Strasma produced the predictive analytics models
used by the campaigns, and helped popularize the use of that technology. Ken is
the author of numerous articles and studies regarding targeting, marketing,
demographics and social media analysis.
You will be able to ask questions and exchange
comments with the instructors via a private discussion board throughout the
course. The courses take place online
at statistics.com in a series of 4 weekly lessons and assignments, and require
about 15 hours/week. Participate at your
own convenience; there are no set times when you must be online. You have the
flexibility to work a bit every day, if that is your preference, or concentrate
your work in just a couple of days.
We, the Center for eLearning and Training
(C-eLT), Pune, partner with Statistics.com and offer these courses to Indian
participants at special prices payable in INR.
For India Registration and pricing, please
visit us at www.india.statistics.com.
Email: info@c-elt.com
Call: 020 6680 0322
Websites:
