Monday, 25 June 2012

Survey Design and Sampling Procedures

Trolling for tweets and scraping for sentiment are the rage now, but how reliable are the data?  There is still a role for statistically valid surveys.  Learn the principles of survey design in Anthony Babinec's online course "Survey Design and Sampling Procedures" at For more details please visit at

"Survey Design and Sampling Procedures" covers the crafting of survey questions, the design of surveys, and different sampling procedures that are used in practice.  Longstanding basic principles of survey design are covered, and the impact of the trend toward increased respondent resistance is discussed.  This is an introductory course with no prerequisites.

Dr. Babinec is President of AB Analytics and formerly Director of Business Development and Director of Advanced Products Marketing at SPSS, and is an expert in survey design.

Who can take this course:
Anyone who needs to know how to design questionnaires or sample and survey respondents to produce usable results.

Course Program:

Course outline: The course is structured as follows
SESSION 1: The art and craft of asking survey questions
  • Crafting questions: the context
  • Closed-ended versus open-ended questions
  • Levels of measurement

SESSION 2: The art and craft of asking survey questions (continued)
  • Measuring attitudes and behaviors
  • Factorial designs, conjoint studies
  • Special considerations for online surveys

SESSION 3: How to design survey studies
  • What is a well-designed survey study?
  • Experiments and observational studies
  • Different types of designs, and their benefits and concerns

SESSION 4: Sampling
  • Populations, samples, and inclusion criteria
  • Different sampling methods-how to choose
  • Determining sample size
  • Acceptable response rate, sources of survey error

You will be able to ask questions and exchange comments with the instructors via a private discussion board throughout the course.   The courses take place online at in a series of 4 weekly lessons and assignments, and require about 15 hours/week.  Participate at your own convenience; there are no set times when you must be online. You have the flexibility to work a bit every day, if that is your preference, or concentrate your work in just a couple of days.

For Indian participants accepts registration for its courses at special prices in Indian Rupees through its partner, the Center for eLearning and Training (C-eLT), Pune.

For India Registration and pricing, please visit us at

Call: 020 66009116


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