Trolling
for tweets and scraping for sentiment are the rage now, but how reliable are
the data? There is still a role for
statistically valid surveys. Learn the
principles of survey design in Anthony Babinec's online course "Survey
Design and Sampling Procedures" at Statistics.com. For more details please
visit at http://www.statistics.com/surveydesign.
"Survey
Design and Sampling Procedures" covers the crafting of survey questions,
the design of surveys, and different sampling procedures that are used in
practice. Longstanding basic principles
of survey design are covered, and the impact of the trend toward increased
respondent resistance is discussed. This
is an introductory course with no prerequisites.
Dr.
Babinec is President of AB Analytics and formerly Director of Business Development
and Director of Advanced Products Marketing at SPSS, and is an expert in survey
design.
Who can take this
course:
Anyone who needs to know how to
design questionnaires or sample and survey respondents to produce usable
results.
Course Program:
Course outline: The course
is structured as follows
SESSION 1: The art and craft of asking survey questions
- Crafting questions: the context
- Closed-ended versus open-ended questions
- Levels of measurement
SESSION 2: The art and craft of asking survey questions (continued)
- Measuring attitudes and behaviors
- Factorial designs, conjoint studies
- Special considerations for online surveys
SESSION 3: How to design survey studies
- What is a well-designed survey study?
- Experiments and observational studies
- Different types of designs, and their benefits
and concerns
SESSION 4: Sampling
- Populations, samples, and inclusion criteria
- Different sampling methods-how to choose
- Determining sample size
- Acceptable response rate, sources of survey
error
You will be able to ask questions and exchange
comments with the instructors via a private discussion board throughout the
course. The courses take place online at statistics.com in a series
of 4 weekly lessons and assignments, and require about 15 hours/week.
Participate at your own convenience; there are no set times when you must be
online. You have the flexibility to work a bit every day, if that is your
preference, or concentrate your work in just a couple of days.
For Indian participants statistics.com accepts
registration for its courses at special prices in Indian Rupees through its
partner, the Center for eLearning and Training (C-eLT), Pune.
Call: 020
66009116
Websites:
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