Identifying distinct criminal personalities,
separating customers into different types, discovering the characteristics of
different kinds of stars -- all involve the use of statistical clustering
methods. Learn more about the
statistical underpinnings of cluster analysis and its implementation in Anthony
Babinec's online course "Cluster Analysis" at Statistics.com.
For more details please visit at http://www.statistics.com/clustering/.
This course will teach you how to use various
cluster analysis methods to identify possible clusters in multivariate data. In
marketing applications, clusters of customer records are called market segments
(and the process is called market segmentation). Clustering is also used in computational
biology, environmental science, web and internet analytics, and in military and
security applications. Methods discussed
include hierarchical clustering (in which smaller clusters are nested inside
larger clusters), k-means clustering; two-step clustering; and normal mixture
models for continuous variables.
Who Should Take This Course:
·
Marketing analysts who need to cluster
customer data as part of a market segmentation strategy;
·
Computational biologists (e.g. for taxonomy);
·
Environmental scientists (e.g. for habitat
studies);
·
IT specialists (e.g. in modeling web traffic
patterns);
·
Military and national security analysts (e.g.
in automated analysis of intercepted communications).
Course Program:
Course outline: The course is structured as follows
SESSION
1: Hierarchical Clustering
- Hierarchical clustering - dendrograms
- Divisive vs. agglomerative methods
- Different linkage methods
SESSION 2: K-means Clustering
SESSION 3: Normal Mixture Model
- Finite mixture model
- K-means cluster as a special case
SESSION 4: Other Approaches
Before forming AB Analytics, Anthony Babinec
was Director of Advanced Products Marketing at SPSS; he worked on the marketing
of Clementine and introduced CHAID, neural nets and other advanced technologies
to SPSS users. He has presented at the AMA's Applied Research Methods
Conference and Advanced Research Techniques Forum, the Sawtooth Software
Conference, Statistical Innovation's Statistical Modeling Week, and numerous professional
meetings. He is on the Board of Directors of the Chicago Chapter of the
American Statistical Association, where he has held various offices including
President. He is on the Editorial Board of the "Journal of Targeting,
Measurement and Analysis for Marketing."
Participants can ask questions and exchange comments directly with Dr.
Babinec via a private discussion board throughout the period.
You will be able
to ask questions and exchange comments with Mr. Anthony Babinec via a private discussion board throughout the course.
The courses take place online at statistics.com in a series of 4 weekly lessons
and assignments, and require about 15 hours/week. Participate at your own
convenience; there are no set times when you must be online. You have the
flexibility to work a bit every day, if that is your preference, or concentrate
your work in just a couple of days.
For Indian
participants statistics.com accepts registration for its courses at special
prices in Indian Rupees through its partner, the Center for eLearning and
Training (C-eLT), Pune.
Call: 020 66009116
Websites:
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